Resource Overview:

Improving your marketing is a critical factor in growing the Practice. Gayle Reynolds steps you through the process of developing a Marketing Plan that builds your brand and links digital, social media and traditional marketing.

This course is comprised of the following modules:

• Developing your marketing strategy
• Conducting market research
• Branding your practice
• Creating effective websites
• Understanding digital advertising
• Building digital connections
• Leveraging social media; and
• Using traditional advertising